About Us
The Friendly Cow is an agricultural commodity trading company based in Gauteng, South Africa with a manufacturing facility in Alberton. We primarily trade in grains, oil seeds and animal stock feed and manage the supply chain activities to customers in South Africa.
We have successfully integrated alternative feedstock, obtained from companies that manufacture food for human consumption, into the Agri-processing industry.
Through this process we have reduced GHG emissions and provided our clients with a zero waste to landfill solution. We are also supplementing the need for additional raw materials.
The Friendly Cow secures quality products and offers customised end to end solutions to the Agri-processing industry including origination, processing, distribution, supply chain management and risk management.
The Friendly Cow has long-standing relationships with a close network of supply partners, commodity brokers, strategic advisors, service providers and producers from across South Africa to support our nationwide sourcing and distribution capability.
Originally a family run dairy farm, the owners soon realised that their biggest expense was feed. In the early 2000’s, the founding members had a vision to transform the agricultural feed industry and find solutions to beneficiate organic waste without compromising on quality and nutritional value.Critically the feed needed to provide the correct nutritional value and had to be formulated according to a science-based diet. Through R&D The Friendly Cow identified post-industrial organic food waste, not fit for human consumption, as a suitable alternative to traditional feed.
The Friendly Cow soon realised that they had more feedstock than their own cows could consume, and this resulted in the start of a remarkable journey to revolutionise the agricultural feed industry and provide much needed solutions to solve the mounting organic waste problem facing food manufacturing organisations and the high cost of feed for commercial and small-scale farmers.
The spirit of innovation, born from necessity, remains at the heart of the way we do business.