• Market leaders in
    Feed Mixer Industry in Southern Africa
    Our purpose is to manufacture quality,reliable and cost effective Feed Mixers
  • Commercial feed manufactures
    Providing national commodity trading services in agricultural products
  • Sustainable commodity trading
    Customised end to end solutions
    Providing exceptional service throughout Southern Africa

About Us

The Friendly Cow is an agricultural commodity trading company based in Gauteng, South Africa with a manufacturing facility in Alberton. We primarily trade in grains, oil seeds and animal stock feed and manage the supply chain activities to customers in South Africa.

We have successfully integrated alternative feedstock, obtained from companies that manufacture food for human consumption, into the Agri-processing industry.

Through this process we have reduced GHG emissions and provided our clients with a zero waste to landfill solution. We are also supplementing the need for additional raw materials.

The Friendly Cow secures quality products and offers customised end to end solutions to the Agri-processing industry including origination, processing, distribution, supply chain management and risk management.

The Friendly Cow has long-standing relationships with a close network of supply partners, commodity brokers, strategic advisors, service providers and producers from across South Africa to support our nationwide sourcing and distribution capability.

Originally a family run dairy farm, the owners soon realised that their biggest expense was feed. In the early 2000’s, the founding members had a vision to transform the agricultural feed industry and find solutions to beneficiate organic waste without compromising on quality and nutritional value.

Critically the feed needed to provide the correct nutritional value and had to be formulated according to a science-based diet. Through R&D The Friendly Cow identified post-industrial organic food waste, not fit for human consumption, as a suitable alternative to traditional feed.

The Friendly Cow soon realised that they had more feedstock than their own cows could consume, and this resulted in the start of a remarkable journey to revolutionise the agricultural feed industry and provide much needed solutions to solve the mounting organic waste problem facing food manufacturing organisations and the high cost of feed for commercial and small-scale farmers.

The spirit of innovation, born from necessity, remains at the heart of the way we do business.

Our Services

Commodities

The Friendly cow specialises in TWO different types of commodities namely: Traditional Grains & Alternative feedstuffs There is a need for both types in the agro-processing industry. Please feel free to contact us for more information regarding the benefits and challenges of the different products.

Parts

The Friendly Cow stocks a wide variety of agricultural parts and products for your feed mixer, hammermill, pelletiser and more. Our comprehensive range of products meets all your agro-processing needs and much more from a variety of world-class brands. Browse through our wide selection of aftermarket parts and find the right part for the right price.

Implements

The Friendly Cow are proud official agents for Drotsky. We have more than 20 years experience and expertise to assist famers on deciding which machinery will add the most benefits to their farms. We will gladly assist you with more information regarding agro-processing. We supply a variety of machinery ranging from milling, pelletising and mixing. For more information about the Drotsky product range, please visit: drotsky.co.za

Vision & Mission

Our Vision is to be a sustainable commodity trading business by ensuring we stay a respected participant in the national trading commodity arena.

To lead in the organic waste industry by delivering exceptional quality, unmatched innovation, and unparalleled value to our clients. This, while fostering a culture of growth, integrity, and sustainability.

Our Mission is to provide a national commodity trading service in agricultural products through end-to-end solutions by being an informed and trusted business partner.

To provide world-class solutions that empower businesses to thrive, adapt and succeeed in an ever-evolving marketplace. We aim to costantly exceed our customers’ expectations by delivering tailored, efficient and sustainable products and services.

Our Values

Our core values are centred around providing our stakeholders with sustainable solutions that are tailor-made to suit their individual needs.

INTEGRITY

As a business, our number one core value is integrity. Honest, ethical and accurate are the terms we use to define how we do busines. If we make mistakes, we fix them.

CUSTOMER CENTRIC

Our customers are at the heart of everything we do. We prioritize their needs and strive to exceed their expectations. Our clients are our partners and we value their business and will always ensure a phenomenal customer experience.

INNOVATION

At The Friendly Cow we are always applying creative thinking to find new ways to do things. We are optimistic and believe that problem solving and meaningful innovation will future-proof our business.

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